Boon Rawd Trading Co., Ltd (Singha Corporation), a subsidiary of Boon Rawd Brewery Co., Ltd., has been serving products to Thai people for a long time and continuously answer the nation’s market demand. However, under its normal operation, it encountered some pain points such as:
Aiming at improving its operational efficiency, the company chose to implement GIS technology using ArcGIS platform and location-based service (LBS) with ESRI (Thailand) Co., Ltd. This GIS technology offers comprehensive databases to better serve employees and customers by combining NOSTRA map database containing points of interest in Thailand, online maps on smart phones to be used in customer location mapping, route analysis system, and a vehicle tracking system.
The company’s management system was completely upgraded with a customer database, sales territory planner, and a tracking system. The solution has drastically reduced operating costs and the company operation system is more easily accessible than ever.