Thai Namthip, NOSTRA to Develop High-Performance Cargo Tracking System Opportunities to Maintain Leadership Position and Accelerate Digital Transformation
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Many organizations in Thailand are faced with the era of digital transformation that fundamentally change the company’s mission-critical processes and operations. Thai Namthip and NOSTRA are also working together in developing a new innovative technology to meet the rapid change, in line with the Thailand 4.0 initiative and global disruptive trends.
Logistics is another industry that requires an essential adjustment. The key is to manage the route, and reduce the cost, distance and time taken to deliver the goods from the warehouse to the customer at the most efficient time and resources. The cost occurred from the logistics is a significant cost that provides a tremendous impact on business. With the implementation of advanced technology, the company will significantly improve in terms of the transportation efficiency, which results in the greater accuracy, operational safety and reliability.
Thai Namthip Co., Ltd., manufacturer of beverages under the Coca-Cola brand, the world-class beverage brand that has over 50 years of experience in logistics and distribution throughout the country. Despite being praise as a leading logistics company, however, Thai Namthip has been looking for tools or solutions to help with the work when technology has had a profound effect on business competition. For the past 3 years, the tools have empowered Thai Namthip’s employees, reduced issues and have been able to satisfy customers.
Mr. Phisit Phongphu, Deputy Managing Director – Logistics, Thai Namthip Co., Ltd., talked about the use of technologies to manage the logistics and distribution system of Thai Namthip in which the goal and the delivery time must be critically set for Thai Namthip manufacturing plants to deliver products to the distribution centers and further to the thousands of shops throughout the country. ,Thai Namthip is also preparing for the effective tracking systems that will improve the efficiency of distribution system – timing, routing, people and many more.
“By improving our tracking and monitoring system, transportation and distribution, we did a research and found that the ready-to-use system from global companies might not fit well with Thai Namthip. Some are too large and many are costly. Literally, they do not fit the particular needs and quality as we expected. Then, we realize that the layout of our system must be different from others and later, we decided to develop the system that truly is compatible with our actual use. “
Technology transformation cannot be done alone, but requires a dedicated partner to develop. Thai Namthip has partnered with NOSTRA Logistics (NOSTRA LOGISTICS) under the development of GIS Co., Ltd. As a result, NOSTRA development team could adapt and design the right systems and customize systems based on the needs.
After installing NOSTRA’s GPS and POD application, the company has tools for tracking day-to-day operations and viewing the progress of the team. The tools could accurate timing of work, planning timely when the obstacle happened, also the assessment of work efficiency and resource utilization.
In conclusion, NOSTRA’s GPS and POD application empower Thai Namthip employees to do their jobs better and more efficiently. The tools will analyze the route to navigate rather than using location or path recognition. In addition, the tools allow to scale rapidly when the organization grows, new employees could use this tools for tracking wherever customers are located accurately.
The essence of bringing technology to life is communicating with users, meaning thousands of employees that distribute the products. Some employees are not familiar with technology but they must learn and use this tools. Thus organizations need to communicate clearly that technology is not for “watchdog” but to support them like “rear view mirror” that makes them work better and faster. Then the organization will continue to grow and prosper in the industry.
Phisit also talk about plans for the future of transportation development and distribution of Thai Namthip. After tracking and monitoring system has been developed to improve the operational path of logistic team, regional manager, and overall country, the second phase with NOSTRA is Pre-Settlement for completing the systems integration. In this phase, company will have abilities to check the system and products on the mobilized devices that will be designed for employees to use, such as sending money, checking product, shipping or returning to the company, etc. Expected to be used and achieved by 2018.
“Technology is a key to support logistics industry in achieving the effective goals, meeting the comprehensive logistics system and maintaining leadership position. We focus on the efficient service satisfaction, competitive advantages, fast response and solid accountability. NOSTRA has played an important role in driving the business forward in Thailand 4.0 era and has been a part of our success in this business,” said Phisit.
The right mindset, skills, strategy, and culture is needed to implement and use technology in a way that will drive the business forward. Trying to tackle every aspect of digital transformation in-house may not be as good and fast to keep up with the changing technology flow. So collaborate with experienced partners can make each touch point better, faster, and more efficient.
